Ever by L’Oreal Paris has introduced a brand new line of hair care products. Ever Pure was always the shampoo that I used because it was sulfate-free and recommended by my stylist. Now Ever has designed a shampoo and conditioner for every hair type – Ever Strong, Ever Fresh, Ever Creme, and Ever Curl. The price of the shampoo is about $7 a tube, and Checkout 51 is currently offering a $2 rebate on one purchase. I also discovered coupons in recent Sunday papers that could very well reappear on coupon sites.